Sep 03

It’s that time of year again. Peer to peer networking is an important part of business or career development, and December provides more networking opportunities than any other month. Does the thought of mixing and mingling with strangers fill you with dread? It doesn’t need to. Just keep these five tips in mind:

1. The most important of all networking skills is listening. Instead of worrying about what you can talk about, think about what you can ask others to talk about. Simply ask people about themselves and listen respectfully and attentively to the answer. Too many people feel nobody ever listens to them, and if you provide both opportunity and audience you’ll be amazed at how easy the conversation becomes.

People love to talk about themselves, but remember that you are networking for a reason. If you are scouting for business, try to keep the conversation about business. Ask them about their business or their job or their company, and then mentally make notes that can help you decide whether to follow up with them later or not.

2. Small talk can lead to big talk. Sometimes we are so worried about breaking into conversation groups that we miss the first opportunity to meet people: the food table! While you’re in line for breakfast or other refreshments, start a conversation about the food. By the time you both reach the end of the line, you’ll be ready to join the general buzz.

3. Once you are in a group, small talk can also be useful in beginning a useful dialogue. Not sure what topics to introduce? Here’s a great tip: scan the newspaper before you go to the event. Find something intriguing, cute, funny or amazing (not controversial or horrifying) and if there’s a lull in the conversation just bring it up as something you read in the paper that morning. This is a great way to involve others and create a friendly environment. Relationships can blossom easily in such a setting.

4. Remember that networking can be one step in developing clients, but it is NOT a selling situation. There’s nothing worse than having someone back you into a corner at a networking event and try to sell you their services. Don’t be that person. Concentrate on making connections, and follow up later on those that look like good prospects for your services.

5. Please don’t waste your networking opportunities by spending time with The people you see every day in the office because it is interesting. — But no network . The idea is to find new people.

Large corporate or professional networking events in the spirit and intent Happy relax and enjoy the activities of the network administrator!

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Sep 03

When done right, networking can be a powerful tool to help you grow and build your business. Because you need to try several angles when building your company, a focus on networking can help.

Those who understand the power of networking will have an easier time creating a list of buyers to gain new clients, build relationships and find employees. By understanding each of these concepts, you will appreciate networking and what it can do for you and your business.

Create a List of Buyers

When meeting people at events or wherever, it’s natural to talk about your business. By doing this, you are letting people know about your firm and what it offers. However, you don’t want to oversell your business. Refrain yourself from trying to gain a new client every time you meet someone.

Better yet, take business cards and add their information to your mailing list. If you don’t have a mailing list, I suggest that you create one immediately. A cost-effective approach is to create an e-newsletter such as one offered by Constant Contact.

With an e-newsletter, it’s important that you add some value to what you are sending people. Otherwise, people won’t want to keep receiving your information. Make sure it is of high quality and useful for people. At the same time, you will be branding yourself and your company.

Instead of only trying to sell your products or services in your newsletter, provide some expert advice, tips or general information about your industry. Over time, you will build up your credibility by becoming a subject expert and gain the trust of your subscribers.

Indirectly, you are building a list of buyers with your mailing list. When your subscribers are ready to purchase what you have to offer, they will most likely turn to you first because they know and trust you.

Find Clients

A major benefit of creating a list of buyers is to gain new clients. Networking indirectly will help you achieve this result.

At the same time, getting to know people and building relationships (which is separate from your newsletter) will help to build your client base. Don’t try to sell to people right when you meet them. Instead, offer to help them first.

Over time, the relationships you develop with people will result in sales (either directly or through referrals). By building trust and credibility, your contacts will feel comfortable with you so they will have no problem purchasing from you or sending potential sales your way. It may take some time for this to happen so be patient.

By nurturing a few quality relationships rather than trying to sell to lots of people, the sales process may in fact be quicker.

Build Partnerships

Another great benefit of effective networking is finding the right people to build business partnerships. Forming a partnership could take form in many ways including starting a business together, finding investors, building a service provider network or receiving guidance.

Whatever type of relationship you form, it should be mutually beneficial to all parties. When meeting people, one of your goals should be to understand their needs. In return, you will be able to express your needs as well.

Both sides will better understand how each can help the other one. Of course, you still need to build a trustworthy relationship before any partnership can be developed. At the same, your new contacts may be able to refer the right people to you for a potential partnership.

By finding ways to help each other, you will start to build a solid relationship. Ways to help include sharing leads, sending referrals and giving suggestions. Before you know it, you will have built a business partnership.

Find Employees

As you probably know, networking is also a great way for people to find jobs.

While attending events, you will come across many job seekers. To help you better meet the right people, stay focused and choose the organizations and events that provide a greater chance for you to meet potential candidates.

By letting people know that you’re looking to fill some positions, many people will approach you. Be careful, though, because you don’t want to waste your time talking to the wrong people.

It may be beneficial to not disclose your job openings right away. That way, you will be able to better make a distinction from the more genuine people who are trying to build a relationship before asking for a job.

The people who ask to help you before inquiring about jobs are the ones who know networking is a process. This could ultimately lead to a job and you filling your open positions.

Final Thought

As you can see, networking is good for individuals and businesses, too. Spend It is time for certain activities not included in the network business, you are missing key elements in building your business.

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Sep 02

The use of a business card is essential in modern transactions and networking. Yet many small businesses and professionals still don’t have this essential tool. Granted the internet and all it’s social marvels is revolutionizing good old fashioned networking. When it comes time to sign that new account or make that big sale it is still all about face to face networking. So that 3.5″x2″ piece of stock paper can still be the single most powerful marketing tool in your arsenal.

So why is the business card so important? Well, the card can be given to just about anyone you encounter. The card contains all your vitals in one small and handy 3.5″x2″ package. How embarrassing would it be to meet a potential client and have to scramble for a piece of paper to write down your info? Even worse, how about not having anything handy to provide your info? You can tell that potential client all about your website and give them your email but chances are it will be long forgotten by the time he gets to a computer. This very thing has actually happened to me. A couple of years ago while doing some volunteer computer work at a local non-profit, the Director had a Christmas party and invited the entire staff. She was a wealthy lady which did the non-profit thing as a hobby. The party seemed like it would be interesting so I attended. Truth be told I was interested to see where she lived. Anyhow, she had directors from other non-profits where she introduced me as her computer guy, she went on to say how great I was and how I fixed all their computing issues, etc. Some of the other directors expressed an interest in having such a skilled computer person which would have presented some good side job opportunities. I was still in school for Computer Science at the time so it could have lead to other opportunities as most of the people at the party were wealthy business owners.

To make a long story short, a couple of them asked me for a business card. Much to my dismay, I had to reply that I did not have one, they replied by saying, “oh, maybe we will get with your boss to get your info”. Needless to say, I never heard a thing about it and what could have been a good opportunity went down in flames. Granted this was not a major opportunity, it was an opportunity none the less.

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Sep 01

As you run your company, every single day you would come into contact with people from different walks of life. It is to your advantage to network with them and expand on what you already know about them. If you get your stocks from them, you can enquire about how their stocks are processed, what companies are their rival, and lots of other information? This information can be used to great effect.

The art of networking is in the details. Making constant contact with business people you would stand to gain several benefits.

1. Information you didn’t know of.

2. Solution to problems you encounter

3. Make new business opportunity

4. Learn new skill

5. Constructive criticism which rectify the way you work

There are several ways to keep in touch with other business people. You can join in trade shows, go for events, or get invited to parties. All these provide ways to keep in constant contact with the very people that can influence your business. It is through this where bright spark of ideas came from, where joint venture or business came about. You need to keep this synergy and flow together to progress in your business. By keeping in touch, you make sure that you know up to date news and strategy to put your business at the top. Keeping it there all the time is down to details and continuing honing your skill at the art of networking.

Operating a joint venture can help you explore the idea of networking further so try in your ways to gain more exposure. The cost saving from joint venture is great. At the same time you get to learn more about your partner’s way of operating a business. You would also come to understand how joint venture can make a win-win situation for both companies when competing for a bigger project. You should not be afraid to try out new ways of making your company Receive a large piece of the market. Aim for the sky.

These reviews, which may explain the scope. Limited but important that you get the idea of the network. You can specify the business to more.

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Sep 01

Solopreneurs can get awfully wrapped up in their own little world. Let’s face it, we can’t be all things to all people. We know there are ways we could expand our business but there just isn’t time, and frankly we don’t offer everything our clientèle wants. Start a local business networking group in your niche market and watch your business explode!

What is it that you don’t offer that would help your clients achieve more of what they’re after? Those are the other professionals that you want to find and network with. You’re more powerful together than you are as detached units because you supplement each other’s products and services.

Here are just a couple networking ideas that could grow everyone’s business.

Say you’re a florist and many of your customers are buying for weddings. You seek out the top local wedding planner, custom dressmaker, travel agent, tux rental, caterer, photographer, masseuse, and custom bakery. Together you put together a whole package deal that saves the bride and groom money, time, and hassle. With one meeting they can go over their entire plan of food, flowers, dress, photography, pampering, and honeymoon. Synergy happens, the wedding is gorgeous, the happy couple shares their “custom wedding planning partners” with their friends and co-workers, and the referrals start flying in!

Or say you’re a pediatrician just opening a practice in the suburbs and you’re trying to attract new families. Why not partner with your favorite obstetrician, a nursery design specialist, a baby photographer, a maternity shop owner, and a gym that offers Mommy and Me classes. You can bring your local market a premium “Baby Welcome Package” with a little brainstorming and some local press coverage.

I’m part of a local Christian business networking group and we limit the members so we have just one in each category, such as real estate, financial planning, photographer, plumber, business attorney, etc. Our commonality is our Christian faith and that we want to help support each other both personally and professionally.

As far as logistics, we meet twice a month for lunch. We each have a 30 second “commercial” where we can share anything new that we’re offering, or get to know our guests a little bit. We rotate through the members for who gets the 10- to 15-minute “spotlight” each meeting to go into more depth about what we do and how that can benefit the other members, and inevitably someone is offering a free consult or product of some kind so we get experience in using each other’s business services, and just make great new friendships too.

Who could you find to include in a business network within your own niche? Start with just one or two and do some brainstorming. You’ll come up with plenty of ideas and every group will go about it differently. Bottom line, it means more fun and more

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Aug 31

Networking is about getting face to face with potential customers and partners and building relationships through trust. Good business contacts are achieved by getting to know people and establishing a mutual understanding and liking, not simply bombarding them with what you are selling. Networking is so hugely effective because you get straight into a face to face relationship, and people buy from people they know and like.

1. Warm Up

The majority of people walking in to an unfamiliar group will feel some level of anxiety, just thinking about being in this demanding situation can produce strong emotions. You need to remind yourself that everyone at these events feels the same and they are there for the same reason, to network, so there will be lots of people wanting to talk to you. Before you walk in get yourself in to a positive mind set, hold your head high and smile.

2. Break the Ice

You will have something in common with everybody in attendance, whether that’s how you travelled there, being associated to the same organisation, or having mutual acquaintances. You have something in common and you are there to learn something new, so start every conversation with an open question like how are you? or if you are feeling bold – how’s business?

3. Approach New People

Its fine to spend some time with the people that you feel comfortable with, in fact its good to strengthen existing relationships, but remember you are there to meet new people so make sure you don’t spend too much time hiding behind your friends. You can approach people on their own, even groups of 2 or 3 will usually welcome you to join, however, avoid closed groups of 2, 3, 4 or more unless you already know members of the group.

4. What to Say

You don’t have to be loud or overtly confident to be a good networker, overly loud personalities are quite often particularly bad at networking. You don’t learn anything by talking, the only way to learn something new is by listening. An excellent networker will have bags of self esteem and will spend the vast majority of their time listening and learning new things.

5. Don’t Hog People

When you do hit it off with someone be mindful that they are there with their own objectives, most likely to meet new people, so don’t spend too much time with them. Just because they have intimated that they buy what you have to sell from time to time and their current supplier isn’t great doesn’t give you licence to follow them around like a stray. They will be keen to make the most of their time and maximise their networking. Take their card and arrange to call them back or perhaps meet another time. If you are in a group and are not part of the conversation excuse yourself and move on.

6. Buy Things

We are all motivated to network for the same reason, to meet new people and win new business, the whole thing breaks down however if nobody is prepared to buy. Supplier relationships are as important as customer relationships and we would all prefer to be buying from people that we know and like and meet face to face from time to time, this is why networking works. So, if you meet someone and you like the look of their stuff and their attitude give them a go. It’s also worth noting that supplier relationships can quickly and easily become referrer relationships.

7. Prepare

As well as having a brief outline of what you do as a person or business, what you want to say and a good amount of business cards there are a few other things you may find useful. Most networking groups provide name badges, however some, perhaps the more casually arranged events don’t, so having your own will make it easier for people to remember you. Also a pen and a small pad will be useful for making notes on who to contact, when and about what as notes written on the back of cards or cigarette packets can easily be lost.

8. Hang Around

The really good networking very often takes place before or after the scheduled time of the event, remember this when you put it in your diary and aim to get there a little early and stay a little later. Why not set your self a target of not leaving until you have spoken to at least 5 new people and gained 4 new pieces of information or gossip.

9. Keep Your Promises

Diarise any follow up calls or actions that you have promised, make notes of the information you gained and add it along with the name of the event into your database. Memories fade quickly so if you have made a useful contact invest a little bit of energy in following them up in the way that you said you would, failed promises will be seen as an indication of unreliability on the networking circuit.

10. Go A Lot

Networking is about building relationships through trust which takes time. You will need to keep attending the networking events on a regular basis to get to know the members really well, and be on the tip of their tongue when they are referring somebody.

11. Spread The Net

Networking is a fantastic way to get your name known in areas you don’t usually work. The internet is the best way to find new networking groups, however you should also speak to your customers, suppliers and any other business associates as they may be attending events that they could introduce you to.

12. Enjoy It

Most networking goes on in pubs or restaurants in the evenings or hotels around breakfast time. Networking is a necessarily social affair and could become the most social aspect of your job, if you compare it to other forms of prospecting like cold calling or knocking on doors its easy to see how people grow to love it and the people that they meet on the networking scene become really good friends. So, Smile you feet and good position to win the business.

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Aug 31

Business Networking International otherwise known as BNI was founded by business consultant Ivan Misner in 1985. The company forms referral networking groups all over the world. These groups meet on a weekly basis and the objective to attend and become a member in a BNI group is to increase your referral business.

Benefits

There are many benefits to joining a BNI networking chapter or any other networking group. The number one reason anyone joins a networking group is to gain referrals and increase business. The larger your network is the more business you are going to create. Another great benefit of networking is the knowledge and information you will receive from other professionals in various different fields. Your public speaking skills will also improve with practice.

Drawbacks

There are several strict rules and guidelines that members in BNI have to abide by. Some of these rules include: Only one member from each profession or industry are aloud into a BNI Chapter. You are only aloud to miss two meetings per year. Members of a designated chapter are not aloud to visit other chapters. This is called cross chapter networking.

Costs and Start-up

BNI recruits business owners to start chapter networking groups in their community. The presidents receive training to start and run a networking group. The president of the new chapter receives a free membership for the first year of the group starting up. The president position is rotated every year through an election process. The president does not receive any compensation for running the group. The membership cost for BNI members is $330 with an additional first year registration fee of $100.

Conclusion

BNI has been a very successful business model for many years and seems to be very effective for small business owners to generate referrals. The only real problem that I see with BNI is their inability to pay the presidents that run and manage the group. The presidents do a lot of work soliciting and recruiting potential members to the group. They are benefiting for their business, however this takes a great deal of time away from them actually running their business.

There are many competitive business networking groups out their and BNI is definitely the largest networking organization out there. I would make sure to research diligently and choose the right networking group for yourself.

There is a new business networking organization that is looking to revolutionize the networking arena. The Biz Society is based on a social networking platform and pays their presidents 20% of all membership. This organization allows any business professional to start Groups in their area. You give them the tools and guidelines for establishing and managing successful companies.

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Aug 30

Trying to find business and social networking opportunities can be a challenging task if you don’t know where to look and where to start. I’m going to look at both social and business networking opportunities.

You need to start by asking questions about your target market.

Where does your target market spend their working, family and recreational time?
What sort of groups, associations, clubs and activities do they participate in?
Who has the access to the target market you are looking for?

These could be social or business oriented networking opportunities.

For example: If your target market are business owners, and you discover a large number of them play bridge at a local country club on Saturdays, you could: join the bridge club, bring your family to the club on Saturdays, or even hold a workshop relevant to their needs at a time conveniently just before or after their Bridge game.

Social environments are however one of the most challenging scenarios, where you do not want to come across as just hunting for business. Rather you need to come across as just enjoying the time spent, and slowly build the relationship, credibility, competency and trust factors.

Social networking opportunities can be found in clubs, societies, even a friend’s lunch or dinner party. You just need to understand your market, ask around and be creative.

You can even host your own event, and invite your contacts to bring the ideal prospects you’d like to see. It gives you a chance to invite those prospects that you are keenly after and gives you a chance to spend a bit more time in exchanging ideas and talks on a more semi formal basis. It shows a good vibe towards potential business prospects, especially if you carry off the event very well.

The difference between business networking and social networking is that people join business networking with the agenda of building business contacts. They are there not just for a good time. The basic questions again come into play. Find out what type of seminars, conferences, associations, charities, tradeshows your potential business contacts participate in, you’ll be able to identify where the business networking opportunities can be.

There are some business networking organisations like Business Networking International (BNI), that are specifically set up to help businesses get connected. There are also networking or business-matching events that take place throughout the state all over the year. 

There is no real excuse for not being able to meet people or build your network. A little bit of research, a bit of asking and just get down to it.

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Aug 28

Business networking is as essential to running a productive business as it is to keep accurate accounts. It is surprising though how many people find business social networking a traumatic event.

In fact, if many people realised just how many others felt the same way, they would certainly feel much happier and more confident. In fact, this is key to overcoming a lot of this trepidation simply by remembering that so many others feel as uncomfortable and unsure as they do themselves. Once you realise that you not alone in this predicament, you will relax and start to enjoy the activity. And so will everyone else.

One of the reasons why so many feel unsure of themselves and lack the confidence to relax and enjoy a social occasion, is simply because they think they are ‘on show’ and everyone will be judging them. This then becomes their dominant thought and because they themselves know what their ’shortcomings’ are, they think everyone else will spot them too!

Nothing could be further from the truth! Most other people are thinking the same as you and so they also are very reluctant to reveal too much of themselves. This is more applicable when they are attending an event for the first time and probably don’t know a lot of people there. Which is quite amusing really when you relax and think about it. The bigger the event, the easier it is to get lost in the crowd so you may as well relax and make some new friends who are probably doing the same thing as you. Once you relax, people notice and relax themselves. Then you can get on with really communicating with them and have some fun.

Business networking doesn’t have to be a serious and staid affair. Don’t forget that everyone in the room or place is probably also another business person and you will share many similar problems and stories. This is the place to listen and share if you have already found a solution to something.

It is certainly not a good place to start sprouting all your achievements. This is considered bragging and no-one wants to be associated with a braggart.

If you still feel too exposed, then another trick is to forget about yourself and concentrate on those around you. Think of what they might be interested in. Start by asking innocuous questions because once you appear interested in them, people relax and open up. All you have to do is listen to what they are saying and ask questions or share your similar experiences. This makes conversation flow and once started, it can become a flowing river of information and so interesting that you don’t even think about whether you are comfortable or not. You forget where you are and simply enjoy yourself and so so will everyone around you.

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Aug 27

As a business owner you are probably looking all over for resources to help grow your business. What are the latest marketing techniques and opportunities available to make connections with customers, or clients to provide sales and drive revenue. Although there are many marketing opportunities available some brought about from new and exciting technologies, one of businesses oldest methods of marketing still may be the most powerful for your business.

What if there was a way to build solid community relationships with your customers, or those who will provide access to your customers for free, while building friends. That would be wonderful wouldn’t it? Sounds almost too good to be true. But, it is possible!

General business networking provides this opportunity to:

Brand your business in your community
Gain access to customers or clients immediately
Gain access to hundreds who could potential get you in front of 1000’s of customers or clients
Build relationships with local

What is Business Networking?

Business networking is usually a group of business owners, or business representatives who meet to talk, socialize, and discuss their business. Networking events typically range in size from a few dozen to a few hundred of these people. Sometimes networking events are held at a house, sometime a public conference hall. Depending on the size and maturity of the networking event being thrown, the event may include drinks and/or food.

At first business networking may seem a little awkward. You either walk up to people randomly, start a discussion, and have small chit-chat about local news or events, and perhaps start discussing your own or their own business. Or someone comes up to you in this way. But, overtime you will develop relationships with many people at the events and your own sphere of influence, the lives you touch, and those that could potentially benefit from your products or services increases.

As a fairly new business owner I can say that the single biggest way we have brought in business is by strategically growing our referral network (those businesses or individuals that bring us referrals – business) through business networking events.

How Do I Get Started?

Getting started is very simple. Most places offer free or very inexpensive networking events. Typically, there are some local websites such as that available for the Naples business Networking event crowd, that will display a list of the upcoming events. Do a search online for your own area and you will probably find similar events.

Get out there, start talking, and your business will succeed!

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